A pending crisis situation. The scenario that could go either way. One shot with the news media. The CEO doesn’t want it left to chance. The board insists on getting the best.

That’s when Jeff Caponigro is called. One of the most respected public relations professionals in the United States. Has worked with more than 500 different companies in his 30+ years in the PR business. His book, THE CRISIS COUNSELOR: A step-by-step guide to managing a business crisis, is printed in five languages and used around the world.

He and his team are fast, friendly and flexible. He is hands-on in crisis and strategic-communications situations and his staff in media relations and Social PR has a one-track mind - getting results clients want as quickly as possible. That’s why several clients have worked with Caponigro PR, month-in and month out, for more than 15 years.

Challenge:
Help one of the world’s largest financial services companies recover in its second-largest market after losing its regional CEO and more than 150 financial advisors to a competing company.

Michigan PR counselor and author teaches Asian executives how to best manage business crises.

Jeff Caponigro, addressed executives from more than 225 different companies when he held full-day seminars on June 6 in Taipei, Taiwan and on June 8 in Shanghai, China.