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CRISIS
MANAGEMENT

It’s only a crisis when it’s mismanaged.
Many PR firms claim to be experts in crisis communications, but most lack the experience and wherewithal to stake your reputation on them.
 
         

MEDIA
RELATIONS

You have one shot at making a first impression.
Many PR firms sorely underestimate the experience and precision needed to working effectively with journalists - even on a good-news story.
 
         

SOCIAL
PR

Social PR for business is no social call.
The challenge becomes even greater when realizing that online communication occurs following no journalistic rules, standards and ethics.
 
         

MEDIA &
PRESENTATION
TRAINING

Be coached by the best.
When opportunities present themselves to potentially make a big impact with the news media or in front of a key audience, you’ll want to do whatever is possible to ensure success.
 
         
 
   
 
WELCOME TO
CAPONIGRO PUBLIC RELATIONS INC.

A pending crisis situation. The scenario that could go either way. One shot with the news media. The CEO doesn’t want it left to chance. The board insists on getting the best.

That’s when Jeff Caponigro is called. One of the most respected public relations professionals in the United States. Has worked with more than 500 different companies in his 30+ years in the PR business. His book, THE CRISIS COUNSELOR: A step-by-step guide to managing a business crisis, is printed in five languages and used around the world.

He and his team are fast, friendly and flexible. He is hands-on in crisis and strategic-communications situations and his staff in media relations and Social PR has a one-track mind - getting results clients want as quickly as possible. That’s why several clients have worked with Caponigro PR, month-in and month out, for more than 15 years.

 
   
 

“People do not buy goods and services. They buy relations, stories and magic.”
~
Seth Godin

 
   
 
CASE STUDY   CPR  
FINANCIAL SERVICES

Challenge:
Help one of the world’s largest financial services companies recover in its second-largest market after losing its regional CEO and more than 150 financial advisors to a competing company.

IN THE NEWS

Michigan PR counselor and author teaches Asian executives how to best manage business crises.

Jeff Caponigro, addressed executives from more than 225 different companies when he held full-day seminars on June 6 in Taipei, Taiwan and on June 8 in Shanghai, China.

 
       
   
 
   
 
 
 
 
Crisis Management
Media Relations
Social PR
Media & Presentation Training
 
 
 
 
248.353.3270