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Jeff Caponigro is frequently tapped by news media to analyze and comment on crisis communications, branding, reputation and public-speaking issues.  He has appeared on more than 100 radio and television shows and quoted in publications that include USA TODAY, The Wall Street Journal, the New York Times and Businessweek.

  When your reputation is on the line, call for CPR  
(August 2013)
Rutgers' Eddie Jordan embraces role as coach and pupil
PISCATAWAY, N.J. -- Eddie Jordan's eyes light up. He's talking about homework.

Jordan is 58 years old, perhaps triple the age of his classmates and perhaps enjoying the work three times as much as they do.

He's nearing the end of a roundabout path he took to get a college degree. It started in the mid-1970s, back when he was a basketball player here. It continued when he played for the New Jersey Nets and came back to take a class each summer. "I always wanted to get my degree," Jordan says. "I've always had that intention."

(November 2012)
A Family Farm’s Crisis: Its Rice Contains Arsenic
Lundberg Family Farms grows rice in Richvale, Calif., about 70 miles north of Sacramento. It has 225 employees and 5,000 acres of farmland, and it contracts with about 40 other family farms to grow rice on 12,000 acres throughout the Sacramento Valley. It sells 17 varieties of rice and more than 150 products made from rice, and it produces more than $50 million in annual revenue.
(May 2009)
The road back to the NFL: How does Michael Vick get there?
The exciting rise of Michael Vick's football career is an afterthought. The attention now is on his attempted recovery from a catastrophic and very public fall.

From Pro Bowl quarterback with a $130 million contract from the Atlanta Falcons to felon guilty of dogfighting conspiracy charges, Vick's road to personal, professional and financial redemption began last week with his release from a federal prison.

Where does Vick go from here?

(September 1998)

Running of the Bullies - Trampling Workplace Morale and Productivity
Offenders can spread ill will from the top down - Bullies Stampede Through Workplace

Shaken up and stressed out, workplaces are increasingly susceptible to bullying and browbeating behavior.

But instead of being shrugged off, mean-spirited antics are getting new attention as a serious affliction undermining productivity and morale. Researchers are studying it. Employers are trying to stop it. Lawsuits are being filed by workers who say they've survived it.

"Corporate bullies are like termites that eat away at a company's foundation," says Jeffrey Caponigro, author of The Crisis Counselor, on managing crises in the workplace."It becomes part of the culture, something that's normal in the workplace. It's abuse that should not be allowed."

In July, the International Labour Organization, in a worldwide survey of workplace violence, called psychological harassment on the job a growing problem in the USA.

And a study by Minneapolis-based Relia Star Financial found workers were three times more likely to experience such harassment than to be threatened with physical harm. Victims reported lowered productivity and higher rates of psychological distress, including fear and depression.

Skeptics dismiss much of the hubbub as whining, but researchers point out that bullying does not consist of little incivilities. These are not rude slips done more out of ignorance than spite.

(July 1999)

European health scare failed to showcase Coke's leadership, critics say
NEW YORK (CNNfn) - When you're the world's largest soft drink maker, you don't get much in the way of public sympathy.

And when you wait one week to issue a formal apology for selling contaminated products to consumers -- no matter what you're doing behind the scenes -- you might just find that a century of brand building and acts of goodwill are forgotten pretty quickly in the critic's corner.

Such were the lessons learned by executives at Coca-Cola Co., who have been lambasted for weeks over their slow initial response to the European health scare that began mid-June.


“People share, read and generally engage more with any type of content when it's surfaced through friends & people they know and trust.” ~ Malorie Lucich


Help one of the world’s largest financial services companies recover in its second-largest market after losing its regional CEO and more than 150 financial advisors to a competing company.


Michigan PR counselor and author teaches Asian executives how to best manage business crises.

Jeff Caponigro, addressed executives from more than 225 different companies when he held full-day seminars on June 6 in Taipei, Taiwan and on June 8 in Shanghai, China.

Crisis Management
Media Relations
Social PR
Media & Presentation Training