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Before Jeff Caponigro’s career in public relations, he was a reporter and columnist for three Michigan newspapers.  One of the columns he wrote for the Midland Daily News was chosen for publication in the hardcover book, Best Sports Stories – 1978, along with the likes of some of the best sportswriters of the time from Sports Illustrated, Sporting News, the New York Times and others.  Jeff was inducted into Central Michigan University’s Journalism Hall of Fame in 2009.

 
     
  When your reputation is on the line, call for CPR  
     
 
     
 
CAPONIGRO PR BLOG
SPEACH? PRESENTATION? 6 TIPS TO LEARN FROM TODAY'S BEST ACTORS
(November 2014)
You’ve been asked to make a public speech or make-or-break presentation for your business. Both are uncomfortable for you. That’s okay. A lot can be learned from Robert De Niro, Al Pacino, Daniel Day-Lewis, Bryan Cranston, Javier Bardem, George Clooney and Hugh Jackman.

Here are 6 fail-safe ways to ensure your speech and presentation will have you succeeding like a Hollywood star:

 
 
WHAT BUSINESS CAN LEARN FROM THE NFL
(September 2014)
The National Football League, one of the largest and most successful brands and businesses in the world, is flailing from an array of crisis situations making the once high and mighty now appear limp and feeble in its efforts to "Protect the Shield."  It all should scare those in business – from CEOs to directors to managers to line employees -- who hope their companies remain strong and viable navigating the gauntlet of possible crisis situations themselves. 
 
 

 

20 TRAITS OF A LEADER
(August 2014)
Whether a parent, business CEO, coach, teacher, manager of a restaurant, movie director or anyone who is in a position of authority and leadership, the ones who succeed, see others flourish and receive much in return realize their job is to teach, assist and inspire

Here are 20 traits shown by the best leaders (and just the opposite from those who aren’t):

 
 

 

 
   
 

“The attention economy is not growing, which means we have to grab the attention that someone else has today.” ~ Brent Leary

 
   
 
CASE STUDY   CPR  
RETAIL DEVELOPMENT

Challenge:
Persuade a local City Council, which had previously turned down a developer's proposal to build an upscale shopping mall, that support by city residents exists to approve a new proposal for the development.

IN THE NEWS

Rutgers' Eddie Jordan embraces role as coach and pupil

Jordan is 58 years old, perhaps triple the age of his classmates and perhaps enjoying the work three times as much as they do.

 
       
   
 
   
 
 
 
 
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