Caponigro Public Relations - Crisis Management, Media Relations, Social PR and Media & Presentation Training

Your reputation shouldn’t be left for less
	248.353.3270



	DID YOU KNOW?

	An estimated 1 million people work in the field of public relations in the United States. Of those, less than 400 have been inducted into the Public Relations Society of America’s prestigious College of Fellows for “long and distinguished career achievement.” Jeff Caponigro was inducted into the College of Fellows in 2001.

	*When your reputation is on the line, call for CPR*

CASE STUDY

FINANCIAL SERVICES

Challenge:
Help one of the world’s largest financial services companies recover in its second-largest market after losing its regional CEO and more than 150 financial advisors to a competing company.

What we did:
Obtained significant positive media coverage, introducing its new regional CEO and positioning its financial advisors as industry experts; conducted media training for more than 40 different advisors; and, provided crisis-management counsel as needed.

What we accomplished:
Within 16 months, the market group showed performance improvements well beyond where it had been previous to the resignations: volume production (up 30%); financial planning fees per advisor (up 280%); client satisfaction (up 85%); and, assets under management (up 30%).

CASE STUDY

RESTAURANT CHAIN / FAST FOOD

Challenge:
Rollout a fund-raising product in the largest 100 cities in the United States during a four-month period.

What we did:
Conducted a media tour using three different sets of spokespersons in 100 cities over a four-month period.

What we accomplished:
Scheduled and coordinated more than 250 media interviews, reaching an estimated audience of more than five-million consumers.

CASE STUDY

RETAIL DEVELOPMENT

Challenge:
Persuade a local City Council, which had previously turned down a developer's proposal to build an upscale shopping mall, that support by city residents exists to approve a new proposal for the development.

What we did:
Developed an aggressive campaign which included conducting public-opinion research, obtaining many positive news and feature stories, and implementing a telemarketing campaign encouraging local residents to call City Council members.

What we accomplished:
CPR's campaign helped prove that city residents strongly desired the new development, and the City Council approved the developer's proposal. The construction project has begun.

CASE STUDY

MANUFACTURING

Challenge:
Increase significantly the U.S. visibility for a large manufacturing company to help differentiate it in a highly competitive marketplace.

What we did:
Conducted a campaign to attract positive media coverage in highly read and credible business publications.

What we accomplished:
Obtained positive news and feature stories for the company in Forbes, Fortune, The Wall Street Journal, Barron's, Institutional Investor, and many other national and regional media. Helped the company vault over its competitors to become the largest corporation in its industry sector, and triple its stock price.

CASE STUDY

WEBSITE

Challenge:
Successfully launch a product website to attract visitors and sponsors.

What we did:
Conducted a campaign to obtain positive visibility through traditional and online media.

What we accomplished:
Obtained positive stories in publications such as the New York Times and ComputerWorld, and on U.S. national television such as CNBC. The website attracts monthly more than 250,000 visitors, and has obtained several major sponsors, investors and a major non-profit organization to share the proceeds.

CASE STUDY

REAL-ESTATE PROPERTY

Challenge:
Ensure a major office complex avoids long-term damage to its reputation and business after three people were killed and two wounded in its facility during working hours.

What we did:
Provided crisis-management counsel and media-relations assistance to reinforce to existing and potential tenants that this was an isolated incident and the office complex was a safe place to work. We handled many tenant inquiries and concerns, and coordinated and moderated tenant town-hall meetings.

What we accomplished:
Several positive and supportive stories, reinforcing our key messages, were published in newspapers and broadcast on television. Area law-enforcement officials applauded the communications as a model for others. Tenant occupancy remains unchanged (95%) one year later.

“A good PR story is infinitely more effective than a front page ad.”
~ Richard Branson

	CASE STUDY		CPR
	FINANCIAL SERVICES Challenge: Help one of the world’s largest financial services companies recover in its second-largest market after losing its regional CEO and more than 150 financial advisors to a competing company.		IN THE NEWS Michigan PR counselor and author teaches Asian executives how to best manage business crises. Jeff Caponigro, addressed executives from more than 225 different companies when he held full-day seminars on June 6 in Taipei, Taiwan and on June 8 in Shanghai, China.

When choosing a PR FIRM...

Services

Crisis Management
Media Relations
Social PR
Media & Presentation Training

Location

	26595 Evergreen Road, Suite 120
	Southfield, MI 48076

	248.353.3270

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