Your reputation shouldn’t be left for less
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PR Week magazine called Jeff Caponigro’s book The Crisis Counselor: A Step-by-Step Guide to Managing a Business Crisis “one of the best PR books ever written.”  The book is published in English, Norwegian, Danish, Polish and Chinese.

 
     
  When your reputation is on the line, call for CPR  
     
 
   
 

CRISIS MANAGEMENT

It's only a CRISIS when it's mismanaged.

Many PR firms claim to be experts in crisis communications, but most lack the experience and wherewithal to stake your reputation on them.  That’s why CEOs, board directors and attorneys on behalf of their clients want Jeff Caponigro on their team. 

How do you respond to news-media questions?  What messages do you convey?  Who is your spokesperson?  How much information is too much (or too little)?  Don’t leave it to guesswork.  Jeff Caponigro can help you rest easier at night knowing you are in very good hands.

 

CRISIS
MANAGEMENT

It’s only a crisis when it’s mismanaged.
Many PR firms claim to be experts in crisis communications, but most lack the experience and wherewithal to stake your reputation on them.
 
         

MEDIA
RELATIONS

You have one shot at making a first impression.
Many PR firms sorely underestimate the experience and precision needed to working effectively with journalists - even on a good-news story.
 
         

SOCIAL
PR

Social PR for business is no social call.
The challenge becomes even greater when realizing that online communication occurs following no journalistic rules, standards and ethics.
 
         

MEDIA &
PRESENTATION
TRAINING

Be coached by the best.
When opportunities present themselves to potentially make a big impact with the news media or in front of a key audience, you’ll want to do whatever is possible to ensure success.
 
         
 
   
   
 

“Your most unhappy customers are your greatest source of learning.”
~ Bill Gates

 
   
 
CASE STUDY   CPR  
WEBSITE

Challenge:
Successfully launch a product website to attract visitors and sponsors. Conduct a campaign to obtain positive visibility through traditional and online media.

IN THE NEWS

A Family Farm’s Crisis: Its Rice Contains Arsenic

Lundberg Family Farms grows rice in Richvale, Calif., about 70 miles north of Sacramento. It has 225 employees and 5,000 acres of farmland, and it contracts with about 40 other family farms to grow rice on 12,000 acres throughout the Sacramento Valley.

 
       
   
 
   
 
 
 
 
Crisis Management
Media Relations
Social PR
Media & Presentation Training
 
 
 
 
248.353.3270