MEDIA RELATIONS

You have one shot at making a first impression

Many PR firms put their most junior staff on such duties as pitching stories to the media and writing news releases. They sorely underestimate the experience and precision needed to working effectively with journalists – even on a good-news story.  And most miss opportunities to obtain positive media coverage – or help reduce the potential for needlessly damaging news stories in a crisis situation.  Don’t make the same mistake with your opportunities and needs with the news media.  Retain someone who the media respects and to whom they will listen and trust – Jeff Caponigro and his team.

CRISIS MANAGEMENT It’s only a crisis when it’s mismanaged. Many PR firms claim to be experts in crisis communications, but most lack the experience and wherewithal to stake your reputation on them.

MEDIA RELATIONS You have one shot at making a first impression. Many PR firms sorely underestimate the experience and precision needed to working effectively with journalists - even on a good-news story.

SOCIAL PR Social PR for business is no social call. The challenge becomes even greater when realizing that online communication occurs following no journalistic rules, standards and ethics.

MEDIA & PRESENTATION TRAINING Be coached by the best. When opportunities present themselves to potentially make a big impact with the news media or in front of a key audience, you’ll want to do whatever is possible to ensure success.