SOCIAL PR

Social PR for business is no social call

It is difficult enough for most PR firms to work effectively with traditional journalists.  The challenge becomes even greater when realizing that online communication – from blogs to quasi-news and entertainment sites, as well as Facebook, Twitter, LinkedIn and other venues – occurs following no journalistic rules, standards and ethics.  News spreads in seconds, it may not be accurate and it surely will have a strong editorial slant that can be either extremely helpful or disastrously damaging.  Don’t leave your Social PR in the hands (and fingers) of the inexperienced.  The Caponigro PR team, led by Jeff Caponigro’s strategy and guidance, can ensure your Social PR is more than a social visit. 

CRISIS MANAGEMENT It’s only a crisis when it’s mismanaged. Many PR firms claim to be experts in crisis communications, but most lack the experience and wherewithal to stake your reputation on them.

MEDIA RELATIONS You have one shot at making a first impression. Many PR firms sorely underestimate the experience and precision needed to working effectively with journalists - even on a good-news story.

SOCIAL PR Social PR for business is no social call. The challenge becomes even greater when realizing that online communication occurs following no journalistic rules, standards and ethics.

MEDIA & PRESENTATION TRAINING Be coached by the best. When opportunities present themselves to potentially make a big impact with the news media or in front of a key audience, you’ll want to do whatever is possible to ensure success.