Your reputation shouldn’t be left for less
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An estimated 1 million people work in the field of public relations in the United States.  Of those, less than 400 have been inducted into the Public Relations Society of America’s prestigious College of Fellows for “long and distinguished career achievement.” 

Jeff Caponigro was inducted into the College of Fellows in 2001. 

 
     
  When your reputation is on the line, call for CPR  
     
 
   
 

MEDIA & PRESENTATION TRAINING

Be coached by the best

When opportunities present themselves to potentially make a big impact with the news media or in front of a key audience, you’ll want to do whatever is possible to ensure success.  No matter the experience level of your company’s CEO or corporate spokespersons in being interviewed by the news media or leading a news conference, you will benefit greatly by working with Jeff Caponigro to conduct your media training.  He will help with both content (key messages, answers to difficult and routine questions, etc.) and delivery (body language, voice, overall tone, etc.).  When your CEO or other key executives are making an important speech or presentation, you will want to work with Jeff Caponigro to learn his practical tips and techniques for properly structuring a presentation and how best to deliver it most effectively – whether it will be in a small board room or a major trade show or at a customer event.  Many large and small companies alike have turned to Jeff, time and again over the past two decades, to help ensure they are putting their best feet (and people) forward to enhance their businesses.

 

CRISIS
MANAGEMENT

It’s only a crisis when it’s mismanaged.
Many PR firms claim to be experts in crisis communications, but most lack the experience and wherewithal to stake your reputation on them.
 
         

MEDIA
RELATIONS

You have one shot at making a first impression.
Many PR firms sorely underestimate the experience and precision needed to working effectively with journalists - even on a good-news story.
 
         

SOCIAL
PR

Social PR for business is no social call.
The challenge becomes even greater when realizing that online communication occurs following no journalistic rules, standards and ethics.
 
         

MEDIA &
PRESENTATION
TRAINING

Be coached by the best.
When opportunities present themselves to potentially make a big impact with the news media or in front of a key audience, you’ll want to do whatever is possible to ensure success.
 
         
 
   
   
 

“In giving presentations, use the 10/20/30 rule….use only 10 slides, take 20 minutes maximum, and use at least 30-point fonts.” ~ Guy Kawasaki

 
   
 
CASE STUDY   CPR  
MANUFACTURING

Challenge:
Increase significantly the U.S. visibility for a large manufacturing company to help differentiate it in a highly competitive marketplace.

IN THE NEWS

The road back to the NFL: How does Michael Vick get there?

The exciting rise of Michael Vick's football career is an afterthought. The attention now is on his attempted recovery from a catastrophic and very public fall.

 
       
   
 
   
 
 
 
 
Crisis Management
Media Relations
Social PR
Media & Presentation Training
 
 
 
 
248.353.3270