Your reputation shouldn’t be left for less
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Jeff Caponigro's book The Crisis Counselor: A Step-by-Step Guide to Managing a Business Crisis describes a 7-step process to ensure a business can effectively manage a crisis:

  1. Identifying and assessing vulnerabilities
  2. Preventing the vulnerabilities from becoming a crisis
  3. Planning in advance for crisis scenarios
  4. Taking the first, important steps in a crisis
  5. Communicating during and after a crisis
  6. Monitoring, evaluating and making adjustments
  7. Insulating the business with ongoing PR
 
     
  When your reputation is on the line, call for CPR  
     
 
   
 

OUR SERVICES

Caponigro PR is nationally known for its services in the following areas:

 

CRISIS
MANAGEMENT

It’s only a crisis when it’s mismanaged.
Many PR firms claim to be experts in crisis communications, but most lack the experience and wherewithal to stake your reputation on them.
 
         

MEDIA
RELATIONS

You have one shot at making a first impression.
Many PR firms sorely underestimate the experience and precision needed to working effectively with journalists - even on a good-news story.
 
         

SOCIAL
PR

Social PR for business is no social call.
The challenge becomes even greater when realizing that online communication occurs following no journalistic rules, standards and ethics.
 
         

MEDIA &
PRESENTATION
TRAINING

Be coached by the best.
When opportunities present themselves to potentially make a big impact with the news media or in front of a key audience, you’ll want to do whatever is possible to ensure success.
 
         
 
   
   
 

“Make the customer the hero of your story.”
~ Ann Handley

 
   
 
CASE STUDY   CPR  
MANUFACTURING

Challenge:
Increase significantly the U.S. visibility for a large manufacturing company to help differentiate it in a highly competitive marketplace.

IN THE NEWS

The road back to the NFL: How does Michael Vick get there?

The exciting rise of Michael Vick's football career is an afterthought. The attention now is on his attempted recovery from a catastrophic and very public fall.

 
       
   
 
   
 
 
 
 
Crisis Management
Media Relations
Social PR
Media & Presentation Training
 
 
 
 
248.353.3270