Caponigro Public Relations - Crisis Management, Media Relations, Social PR and Media & Presentation Training

Your reputation shouldn’t be left for less
	248.353.3270



	DID YOU KNOW?

	Jeff Caponigro's book The Crisis Counselor: A Step-by-Step Guide to Managing a Business Crisis describes a 7-step process to ensure a business can effectively manage a crisis: Identifying and assessing vulnerabilities Preventing the vulnerabilities from becoming a crisis Planning in advance for crisis scenarios Taking the first, important steps in a crisis Communicating during and after a crisis Monitoring, evaluating and making adjustments Insulating the business with ongoing PR

	*When your reputation is on the line, call for CPR*

OUR SERVICES

Caponigro PR is nationally known for its services in the following areas:

	CRISIS MANAGEMENT		It’s only a crisis when it’s mismanaged. Many PR firms claim to be experts in crisis communications, but most lack the experience and wherewithal to stake your reputation on them.

	MEDIA RELATIONS		You have one shot at making a first impression. Many PR firms sorely underestimate the experience and precision needed to working effectively with journalists - even on a good-news story.

	SOCIAL PR		Social PR for business is no social call. The challenge becomes even greater when realizing that online communication occurs following no journalistic rules, standards and ethics.

	MEDIA & PRESENTATION TRAINING		Be coached by the best. When opportunities present themselves to potentially make a big impact with the news media or in front of a key audience, you’ll want to do whatever is possible to ensure success.

“Make the customer the hero of your story.”
~ Ann Handley

	CASE STUDY		CPR
	MANUFACTURING Challenge: Increase significantly the U.S. visibility for a large manufacturing company to help differentiate it in a highly competitive marketplace.		IN THE NEWS The road back to the NFL: How does Michael Vick get there? The exciting rise of Michael Vick's football career is an afterthought. The attention now is on his attempted recovery from a catastrophic and very public fall.

When choosing a PR FIRM...

Services

Crisis Management
Media Relations
Social PR
Media & Presentation Training

Location

	26595 Evergreen Road, Suite 120
	Southfield, MI 48076

	248.353.3270

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